Dan Ford

Executive Career Coach  |  MBA

As a professionally qualified Executive Career Coach, I help my clients create the careers they really want, so they can fulfil their true potential, find fulfilment and become the best versions of themselves.

I cover a wide range of career-related topics and tend to work with executives, professionals and entrepreneurs, who are keen to benefit from the independent support, impartial advice and structured accountability that my coaching offers. 

Dan's coaching helped me make progress I couldn't have imagined.  His calm support, tenacious challenging and belief in me made me feel safe, yet courageous to go further and achieve more than I ever could have done on my own.  Everyone could do with having Dan on their side!

Sam - Senior HR Executive

Professional Qualifications

I originally trained as a coach with the Coaches Training Institute (CTI), which is a member of the International Coaching Federation (ICF).


I also have an Executive MBA from London Business School and a Professional Diploma from the Chartered Institute of Marketing (CIM), as well as a BSc Hons covering psychology, sociology and anthropology from Brunel University.


It's this unique combination of professional coaching, business and marketing qualifications that enables me to offer my clients in-depth insight, support and advice on a wide range of topics and subjects.

Co-Active CTI Coaching
CCE International Coaching Federation
Accredited Coach Training Program
CTI Coative Training Institute
London Business School Executive MBA Dan Ford
CIM Dan Ford Entrepreneur
Who's Who Dan Ford Executive Career Coach

Dan is an incredible Executive & Career Coach, very inspiring, insightful and practical. He has a fantastic ability to listen and understand the drivers, motivation and potential of a person beyond any words. 

Lisa - Investment Director

International Business Experience & Expertise

Since becoming an Executive Career Coach, I've had the pleasure of working with hundreds of executives, professionals and entrepreneurs from all over the world.


I actually began my career in marketing, working for a range of large public and private sector organisations (including the UK Home Office and Panasonic). 


I then went on to spend over 15 years successfully running my own marketing, event and television production businesses in London (including the Mercury Music Prize), before deciding to make the move into executive career coaching and business consultancy.

Alongside my private coaching practice, I now spend time advising and mentoring creative entrepreneurs and startups through my business coaching consultancy, Level, splitting my time between London and Madrid.


Dan is an excellent coach – he’s calm and collected, always making me feel at ease. He challenges my understanding of my ambitions and direction and has empowered me to find clarity and a plan for the future. I always leave sessions feeling more motivated and ready to make changes!

Chris - CEO, Fintech & AI Startup


Approach & Coaching Style

My executive, career and business coaching focuses on a structured approach that combines developmental coaching, transformational coaching and positive psychology, with powerful online tools, frameworks and models, to quickly deliver measurable results and outcomes. Learn more below.

Developmental Coaching

Developmental Coaching is a holistic approach that focuses on the identification of key growth, learning and development opportunities, alongside the definition of goals and actions to serve and progress the development process. As a developmental coach, I act as a client’s thought and support partner, as they work toward developing their capabilities and achieving their goals.

This approach is particularly effective for addressing longstanding issues and helpful for people who feel like they’re treading water, stuck in a rut or trapped in their current situation. Topics and areas covered include:

Long-Term Growth & Development Opportunities

Developing New Skills & Knowledge Areas

Building New Competencies & Capabilities

Identifying & Pursuing New Career Opportunities

Transformational Coaching

Transformational Coaching focuses on establishing a trusting coach-client partnership where coaching goals and processes are agreed upon by both parties. There is no hierarchy in transformational coaching. Instead, the coach collaborates with the client while offering support along with candid feedback. Some of the common areas covered under the transformational style include:

Increasing Self-Awareness

Identifying Sources Of Intrinsic Motivation

Finding Your Purpose & Creating A Vision

Goal Setting & Problem Solving

Positive Psychology

Positive Psychology identifies what is working, rather than what isn’t. It prioritises building on strengths rather than weaknesses. It focuses on developing opportunities rather than reducing threats and fixing what's broken.

Through the use of positive psychology principles, I can help you to create and thrive in work and career environments by accentuating the positive rather than the negative. Here are common areas covered:

Increasing Self-Acceptance & Self-Esteem

Developing A Strengths-Based Career Strategy

Identifying Values & Sources Of Intrinsic Motivation

Developing Resilience & A Growth Mindset


Coaching Philosophy & Commitments

Here's a summary of my coaching philosophy....

"Through a process of creative collaboration, I empower my clients with the courage and confidence to take full responsibility for invoking transformation in their lives and careers."

I've translated this philosophy into twelve commitments that I make to all of my clients. These commitments reflect my professional approach to coaching and how I respect my clients and the coaching relationship.

01  |  Commitment & Respect

I will bring 100% commitment and respect to our coaching relationship and each and every coaching session

02  |  Confidentiality

I will create a safe and confidential space for you to address challenging areas and topics

03  |  Goals & Objectives

I will respect and honour the specific needs, goals and objectives that you define for our work together

04  |  Creative Collaboration

I will provide a collaborative and creative space for exploring ideas, opportunities and possibilities

05  |  Customised Approach

I will personalise, customise and adapt my approach to deliver the best results and outcomes for you

06  |  New Challenges

I will encourage and support you to take on new challenges in order to help you achieve your goals and objectives

07  |  Accountability

I will help and support you by providing structured accountability for the actions that you commit to take

08  |  Acknowledgement

I will recognise your successes and acknowledge your achievements as you make progress and achieve your goals

09  |  Optimistic Perspectives

I will help you develop optimistic and proactive perspectives of your situation and what you can achieve in the future

10  |  Intuition & Insights

I will use my professional knowledge, experience and intuition to give you powerful insights that support your growth

11  |  Advice & Guidance

I will offer impartial advice and guidance, to aid your progress and help you achieve your goals, when asked to do so

12  |  Structures & Systems

I will create structures and systems for tracking your growth, development and progress

Learn More About Coaching Options & Pricing

Executive Coaching

Career Coaching

Entrepreneur Coaching

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info@dan-ford.com   |   +44 (0)20 3286 7740

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