Dan Ford

Executive Career Coach

CTI Qualified Coach

Career Change Specialist

London Business School MBA

Who's Who Business Elite

20+ Years Business Experience

Independent Support & Impartial Advice To Help You Find Your Purpose & Fulfil Your Potential

​If you’re stuck at a crossroads in your career, it’s perfectly normal to feel stressed, anxious and uncertain about what to do next, particularly if you’re still struggling to work out what really makes you tick.

As a professionally qualified Career Coach, I specialise in helping executives, professionals and entrepreneurs to find and follow career paths that enable them to achieve their goals, maximise their true potential and find fulfilment. 


So, whether you're considering a career change, switching roles or starting your own business, I can give you the clarity, courage and confidence to finally step out of your comfort zone and proactively create the life and new career you really want.

Dan's coaching helped me make progress I couldn't have imagined.  His calm support, tenacious challenging and belief in me made me feel safe, yet courageous to go further and achieve more than I ever could have done on my own.  Everyone could do with having Dan on their side!


Senior HR Executive

Create Your Perfect Career One Step At A Time

A staggering 87% of employees don't feel engaged in their work (Source: Gallup). So, unless you're part of the lucky 13%, then it's likely that you might have ended up on a career path that isn't a good fit for you.


You may have even found yourself working in an industry, organisation or role that isn't aligned with your goals, personality, values, purpose, skills, strengths and interests. Unfortunately, this can lead to frustration, a lack of confidence, demotivation, or a feeling that it's time for a career change.

Fortunately, I can help you achieve a much greater sense of fulfilment in your life, by helping you to find and follow a career path that's strongly aligned with who you really want to be and what you really want to do. My approach is based around a four-step Career Design Framework™ that will empower you with all of the knowledge, skills and tools to create the fulfilling career that you want and deserve. 









Dan is an extraordinary career coach who has helped me immensely. I would recommend Dan to anybody who needs to really understand and appreciate their value as often this can get lost in our busy and stressful lives. Through his online workshops and one to one sessions, Dan is was able to help me gain clarity in what I needed to do next.


Senior Executive - Fashion

Structured Career Coaching That Delivers Results

My career coaching balances professional support, impartial advice and structured accountability. You can trust that I'll always be there to support you, offer you an independent perspective and provide you with honest feedback and advice.

I'll push you to take on new challenges, whilst holding you accountable for the actions that you commit to taking. Here are just a few of the measurable outcomes and results that you can expect if we work together:

Identify What Really Inspires & Motivates You

Increase Your Confidence & Self-Belief

Take Control Of Your Career Direction & Trajectory

Have The Impact You Desire & Deserve The World

Create & Implement Your Career Development Plan 

Start Maximising Your True Career Potential

I specialise in coaching via phone and video call, as it delivers the best results and offers the greatest flexibility when it comes to scheduling sessions. As a client, you'll also benefit from access to my extensive range of online tools and resources, and have peace of mind, thanks to the full 30-day money-back guarantee that I offer on all of my coaching programmes.

Dan is a great coach, fully understands the requirements then delivers a plan to address the gaps to reach the best version of yourself. I would fully recommend Dan to both friends and family alike.


Senior Executive - Communications

Choose The Programme That's Right For You

My career coaching and mentoring programmes combine 1-2-1 coaching sessions with online tools, assessments and materials. Every career journey is different, so all of my programmes can be customised and tailored to fit your specific needs and requirements.


A six part coaching and mentoring programme that will empower you with the knowledge, skills, and support to create your perfect career, one step at a time.


Independent support and advice to help you improve your performance and navigate your career more effectively. Choose to either book individual sessions or a coaching package.


Focussed programme to help you get unstuck and kickstart your career change journey. Combines online tools with a single 60 minute career coaching session.

I really enjoyed working with Dan, he helped me gain some very usable perspective during a difficult period growing my business. Dan is engaged, experienced and focused on meaningful outcomes rather than just talking through issues, I gained a lot of clarity after our sessions.


CTO - E-Commerce

Professional Support & Advice You Can Trust

In addition to my professional coaching qualifications, I have an Executive MBA from London Business School, a Professional Diploma from The Chartered Institute of Marketing and a BSc Hons degree covering Psychology and Sociology.

I've been recognised by Who's Who Business Elite as a top UK business leader and entrepreneur, and have over 20 years first-hand experience overcoming the many challenges and obstacles of leadership, entrepreneurship and career change.


This unique combination of professional qualifications and business expertise adds a powerful additional dimension to my coaching and enables me to offer guidance, advice, insight and mentoring that delivers value far beyond traditional career coaching. 

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