ABOUT
Dan Ford
Executive Career Coach | MBA
As a professionally qualified Executive Career Coach, I help my clients create the careers they really want, so they can fulfil their true potential, find fulfilment and become the best versions of themselves.
I cover a wide range of career-related topics and tend to work with executives, professionals and entrepreneurs, who are keen to proactively prepare for the future of work, and benefit from the independent support, impartial advice and structured accountability that my coaching offers.
Dan's coaching helped me make progress I couldn't have imagined. His calm support, tenacious challenging and belief in me made me feel safe, yet courageous to go further and achieve more than I ever could have done on my own. Everyone could do with having Dan on their side!
Sam
Senior HR Executive
PROFESSIONAL QUALIFICATIONS
I originally trained as a coach with the Coaches Training Institute (CTI), which is a member of the International Coaching Federation (ICF).
I also have an Executive MBA from London Business School and a Professional Diploma from the Chartered Institute of Marketing (CIM), as well as a BSc Hons covering psychology, sociology and anthropology from Brunel University.
It's this unique combination of professional coaching, business and marketing qualifications that enables me to offer my clients in-depth insight, support and advice on a wide range of topics and subjects.
I really enjoyed working with Dan, he helped me gain some very usable perspective during a difficult period growing my business. Dan is engaged, experienced and focused on meaningful outcomes rather than just talking through issues, I gained a lot of clarity after our sessions.
Simon
CTO - Fintech
INTERNATIONAL BUSINESS EXPERIENCE
Since becoming an Executive Career Coach, I've had the pleasure of working with hundreds of executives, professionals and entrepreneurs from all over the world.
I actually began my career in marketing, working for a range of large public and private sector organisations (including the UK Home Office and Panasonic).
I then went on to spend over 15 years successfully running my own marketing, event and television production businesses in London (including the Mercury Music Prize), before deciding to make the move into executive career coaching and business consultancy.
Alongside my private coaching practice, I also advise and mentor creative entrepreneurs and startups, splitting my time between London and Madrid.
Dan holds you in a strong and steady space whilst guiding you to a deep insight of your inner most thoughts. He will quietly persist in getting you to a much better place, surprising you with a different perspective on what you might think you already know about yourself.
Robert
Investor & Entrepreneur
COACHING APPROACH & STYLE
My executive, career and business coaching focuses on a structured approach that combines developmental coaching, transformational coaching and positive psychology, with powerful online tools, frameworks and models, to quickly deliver measurable results and outcomes. Learn more below.
DEVELOPMENTAL COACHING
Developmental Coaching is a holistic approach that focuses on the identification of key growth, learning and development opportunities, alongside the definition of goals and actions to serve and progress the development process. As a developmental coach, I act as a client’s thought and support partner, as they work toward developing their capabilities and achieving their goals.
This approach is particularly effective for addressing longstanding issues and helpful for people who feel like they’re treading water, stuck in a rut or trapped in their current situation. Topics and areas covered include:
Long-Term Growth & Development Opportunities
Developing New Skills & Knowledge Areas
Building New Competencies & Capabilities
Identifying & Pursuing New Career Opportunities
TRANSFORMATIONAL COACHING
Transformational Coaching focuses on establishing a trusting coach-client partnership where coaching goals and processes are agreed upon by both parties. There is no hierarchy in transformational coaching. Instead, the coach collaborates with the client while offering support along with candid feedback. Some of the common areas covered under the transformational style include:
Increasing Self-Awareness
Identifying Sources Of Intrinsic Motivation
Finding Your Purpose & Creating A Vision
Goal Setting & Problem Solving
POSITIVE PSYCHOLOGY
Positive Psychology identifies what is working, rather than what isn’t. It prioritises building on strengths rather than weaknesses. It focuses on developing opportunities rather than reducing threats and fixing what's broken.
Through the use of positive psychology principles, I can help you to create and thrive in work and career environments by accentuating the positive rather than the negative. Here are common areas covered:
Increasing Self-Acceptance & Self-Esteem
Developing A Strengths-Based Career Strategy
Identifying Values & Sources Of Intrinsic Motivation
Developing Resilience & A Growth Mindset
COACHING PHILOSOPHY & COMMITMENTS
Here's a summary of my coaching philosophy....
"Through a process of creative collaboration, I empower my clients with the courage and confidence to take full responsibility for invoking transformation in their lives and careers."
I've translated this philosophy into twelve commitments that I make to all of my clients. These commitments reflect my professional approach to coaching and how I respect my clients and the coaching relationship.
01 | COMMITMENT & RESPECT
I will bring 100% commitment and respect to our coaching relationship and each and every coaching session
02 | CONFIDENTIALITY
I will create a safe and confidential space for you to address challenging areas and topics
03 | GOALS & OBJECTIVES
I will respect and honour the specific needs, goals and objectives that you define for our work together
04 | CREATIVE COLLABORATION
I will provide a collaborative and creative space for exploring ideas, opportunities and possibilities
05 | CUSTOMISED APPROACH
I will personalise, customise and adapt my approach to deliver the best results and outcomes for you
06 | NEW CHALLENGES
I will encourage and support you to take on new challenges in order to help you achieve your goals and objectives
07 | ACCOUNTABILITY
I will help and support you by providing structured accountability for the actions that you commit to take
08 | ACKNOWLEDGEMENT
I will recognise your successes and acknowledge your achievements as you make progress and achieve your goals
09 | OPTIMISTIC PERSPECTIVES
I will help you develop optimistic and proactive perspectives of your situation and what's possible for you in the future.
10 | INTUITION & INSIGHTS
I will use my professional knowledge, experience and intuition to give you powerful insights that support your growth
11 | ADVICE & GUIDANCE
I will offer impartial advice and guidance, to aid your progress and help you achieve your goals, when asked to do so
12 | STRUCTURES & SYSTEMS
I will create structures and systems for tracking your growth, development and progress
